Fashionistas Luxury Designer Outlet was founded in 2008 and is run by the two fashion enthusiasts Roxana Wegener og Barbara Gullstein. Both have a design degree and work experience in the luxury goods industry. Roxana has managed the Mulberry shop in Copenhagen for 10 years and was responsible for wholesale in Scandinavia. Barbara has, a part from the design education, an international business degree and has worked with PR and as a stylist.